Almost any product can be copied—including Scanacon’s equipment. A proven countermeasure is to build a brand that connects with customers and stays top of mind. Scanacon therefore decided to modernize its brand with new messaging, a refreshed tone of voice, and an updated visual identity.
We asked ourselves: is Scanacon’s brand really about acid treatment? Sure, that’s the offering—but is it the customer value? Isn’t it really about the outcome: producing steel sheets with a brilliant surface finish? With that insight, we developed a golden design concept along with the tagline “The Scanacon Way".
“Don’t waste a nickel. Produce it!” – Sell your valuable residual nickel.
“Making metals shine since 1982.” – Tradition and modernity.
In addition to the new website, we created a wide range of print materials, ads, and social media assets.
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