Product Launch – AC Charger ElektrA Smart for Harju Elekter

We had previously helped the Estonian company Harju Elekter with international marketing of their power distribution offering, including developing website content and running an ad campaign targeting Swedish electrical installation companies. In 2025, Harju Elekter turned to us again to launch their new AC EV charger, ElektrA Smart, at the Elfack trade fair in Sweden.

Challenge

This was Harju Elekter’s first EV charger in Sweden, and they needed the support of a local partner with strong market knowledge. The Swedish market is highly competitive, so careful segmentation was essential to gain traction. The brand awareness they did have among Swedish electricians was mainly tied to power distribution—significantly “heavier” electrical equipment compared to EV chargers.

Solution

We recommended focusing on the commercial and multi-residential market, as the consumer market is extremely competitive. We created a marketing package including social media posts and the campaign site elektrasmart.com to raise awareness of Harju Elekter and ElektrA Smart among electrical installers.

In addition to the campaign site elektrasmart.com, we also designed social media ads, a roll-up banner, and a brochure for the product launch at the Elfack trade fair.