Sunds Fibertech's rapid development was initially built on ingenuity and energy. However, to take the next step in development, a new strategic approach to branding and communication was needed. Sunds Fibertech wanted a strong and evident visual identity to grow with.
Many fiberboard manufacturing facilities worldwide need modernization. To support Sunds Fibertech's communication for the modernization and construction of facilities, we developed a new visual identity and coined the tagline "Boost your plant". We also created an entirely new web design based on the new visual identity.
The new visual identity is designed to support Sunds Fibertech's growth journey and ensures that the identity holds together across all communication channels. With subtle adjustments to the logo, we also ensured recognition among existing customers.
We developed a concept to showcase the entirety of Sunds Fibertech's offering - from professional personnel and high technical expertise to a close-up of the fiberboards customers produce and where the fiberboards are ultimately used.
By creating entirely new product images in 3D, we could make Sunds Fibertech's equipment look as good as they deserve. Using products in 3D also allowed us to create animations and advertising concepts with really stunning product images.
The launch of the a new visual identity and the Boost your plant concept occurred simultaneously in trade press, on social media, and on Sunds Fibertech's website to provide a clear starting point.
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