Hitachi Energy wanted to manage all digital content for exhibitions from a central point while improving the user experience for both sellers and customers. They needed a modern and comprehensive sales tool for global use that would be sleek, easy to navigate, and simple to customize based on the exhibition's focus and visitors' interests.
We created the Hitachi Energy Explorer, a customized web app based on the byBrick Boost platform. From the web app's CMS (Content Management System), Hitachi Energy's marketing department can easily manage everything from content structure to documents, images, videos, and other materials. This allows them to ensure that relevant content is displayed at each exhibition, is up-to-date, and adheres to Hitachi Energy's brand guidelines.
As Hitachi Energy's global tool for trade shows, the Energy Explorer simplifies customer conversations for sales representatives on the exhibition floor. Through digital storytelling, intuitive navigation, and thoughtful design, the Energy Explorer proves to be an effective digital tool in discussions with visitors.
byBrick Boost's integrated CMS (Content Management System) makes it easy for Hitachi Energy's marketing department to manage content. For instance, the ability to customize the content displayed at different trade shows in the web app - a functionality enabled by byBrick Boost's content bank - is something that proves highly beneficial for Hitachi Energy.
Hitachi Energy has chosen to utilize both graphic interfaces built into byBrick Boost. They use their graphical 3D landscapes in the interface with clickable hotspots, and they also utilize the interface with "tiles".
By integrating the Energy Explorer's contact form with Hitachi Energy's Customer Relationship Management (CRM) system, SalesForce, all contacts can be easily captured and processed in accordance with Hitachi Energy's sales process. This functionality is highly appreciated by the sales representatives on the exhibition floor.
In the byBrick Boost platform, various web solutions, such as interactive 3D applications, can be seamlessly integrated. This allows Hitachi Energy to continue using its existing standalone web applications but now consolidated in one central location.
In customer conversations, sales representatives can create a ”customer basket” containing documents, images, and videos relevant to the customer. From the exhibition floor, the salesperson can promptly send the collection to the customer, who receives a link via email to a portal where the files are gathered. Similar to the contact form, the customer basket is integrated with the CRM system to facilitate the sales process.
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