- Do we have a clear and value-driven vision and Strategy?
- Do we know our market space and its associated needs?
- We experience difficulties to steer and drive decisions on the choice of our service
- Do we have a holistic approach when developing services?
A consistent Service Strategy is imperative when driving the right decisions on the portfolio of services and to maintain the ability to develop services with a holistic approach. Service Strategy requires a service maturity at the level of the organisations executive management being convinced that delivering services requires a unique view on customer orientation.
A strategy is the foundation of investment decisions. Services, as a vehicle for delivering value to your customers, are a dynamic set of limited resources and capabilities, cooperate and interact in a coherent service portfolio. This requires governance, based on the business service strategy as it is reflects the market needs and which steers the service design so that a holistic approach is taken when developing new services or service improvements.
Businesses require a documentation of the needs the market space has, and a vehicle to manage the investments on the proposed and existing services as well as a capability to design holistically.