NorthStar is a world-leader in the design, manufacturing and distribution of innovative batteries and power solutions for e.g. telecom, UPS and vehicles. The company needed to upgrade its corporate identity and renew its homepage. The purpose was to present its products more effectively and to simplify marketing and sales.
byBrick Interface was given the assignment to develop NorthStar’s corporate identity and to design and develop a new website with a clearer product and delivery offering. Another part of the assignment was to move product information from the existing web platform to a new, more flexible and reusable structure available in different channels.
As a provider of total web and system solutions, byBrick Interface developed a new web platform, from beginning to end. Our design and UX teams began their work by developing a new corporate identity and prototypes of the main parts of the website. Then our development team implemented the new website using open source code and set up integration with byBrick Interface’s own product database Content Hub (read more about Content Hub here) and with an external e-commerce system.
To simplify management, sales and marketing for NorthStar’s employees, we also developed a system that enables automatic generation of product brochures to PDF format, directly from the product system. This had previously been done manually at common intervals, but from now on sales and marketing people have access to real-time updates of the product information and can therefore improve their customer service.
Some web-based product information and brochures also feature automatic selection of measurement units to meet the needs of different markets in NorthStar’s global customer base.
The new corporate identity and website were launched globally and were received well by own employees, customers and the industry at large. The web editors appreciated the website’s flexibility and easy management. Marketing saved a lot of time auto-generating product sheets while ensuring PDF files were always updated and on brand, without additional effort.
NorthStar är världsledande inom design, tillverkning och implementering av ett innovativt sortiment av batterier och kraftlösningar.