Asking the question Why creates discussions about business goals, organization, motivation, driving forces, activities, channels, results and more. The communicator's role is to navigate in all these issues and help reach the goals set when companies and organizations found their answer to Why.

We let a number of amazing speakers talk about their perspective on why the question, communication and of course measurement and evidence.

In the seminar we hoped to give inspiration to dare to ask several. Why questions, we know that they affect so much. Thank you all who came and listened, discussed and networked!

The event was a collaboration with Sweden's Communicators, Sweden's largest professional network for professional communicators

View news archive