Insight Our Events 2017 How do you measure goodwill?

How do you measure goodwill?


In Sweden, companies today spend a lot of money and time on CSR projects and sponsorship, but sometimes it is difficult to evaluate what  value it actually renders.

At this seminar we hear several sides of this challenge. The organizations that receive sponsorship fees and gifts, as well as their main organization FRII. We also hear from sponsors who focus on different types of CSR projects and sponsorship on what questions are important for them in their work.

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