Asking the question Why creates discussions about business goals, organization, motivation, driving forces, activities, channels, results and more. The communicator's role is to navigate in all these issues and help reach the goals set when companies and organizations found their answer to Why.
How do you know what good communication in social media is? What platforms you should be on and how can you prove what works? Ann-Sofie Krol guides you through how you measure and analyze different social platforms to both have a good strategy and tactical plan and to get the most out of your work in social channels.
In Sweden, companies today spend a lot of money and time on CSR projects and sponsorship, but sometimes it is difficult to evaluate what value it actually renders. At this seminar we hear several sides of this challenge. The organizations that receive sponsorship fees and gifts, as well as their main organization FRII. We also hear from sponsors who focus on different types of CSR projects and sponsorship on what questions are important for them in their work.