In today’s quickly moving business landscape, new technologies, developments and innovation are producing many new opportunities, products and resources. At the center of their successes lies communicators that can harness these innovations, along with storytelling, to effectively reach and inspire the most important audiences. Knowing how to tailor communications to different stakeholders across platforms, channels and purposes requires more than a communicator who knows about business: It takes a business-minded communicator who is savvy with PR and marketing.
In this panel, you’ll learn from experts including Anna Eckerstein, vice president of communication at Volvo Group Connected Solutions, Camilla Myhre Sandberg, CEO of Miris, Celine Fierro, COO of Swadd, and Marcus Bjärneroth, director of public/media relations at Garmin Nordic, about how communicators can take charge in the fast-paced world of innovation hubs, startups and more.
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