No matter your organization nor industry, more and more consumers and other stakeholders and pushing brands to affect positive environmental change and take a stand on issues such as climate change and other social issues. However, sustainability and other corporate social responsibility initiatives have only just begun once your organization sets goals: Communicators must then carry the torch and highlight those efforts to underline company stories, boost branding and media relations efforts, and build stronger and more lasting relationships.
In this fireside chat, Kaisa Lipponen, SVP of communications and sustainability at Paulig Group, Marita Wengelin, head of public relations for MAX Burgers, and Hanna Lindquist, communications and customer growth manager at TRINE, discusses the crucial nature of sustainability efforts, along with how best to relay organizations’ values within storytelling, branding and other communications efforts.
