A successful sales force is often driven by clear goals and rapid and simple processes.
With the fantastic opportunities of Internet, you can achieve a successful relationship also from a distance.
byBrick has helped many companies to develop their communication and tools for the sales organization by implementing interactive sales tools.
Here are some examples:
Atlas Copco’s sales representatives are located all over the world. To enable them to sell Atlas Copco’s entire product portfolio,
the marketing department must provide the best possible support for the sales force.
To distribute product knowledge and achieve greater precision in tendering work, byBrick was commissioned to develop a web-based product-selection tool.
The result was a web application in which the user answers a number of questions and receives guidance in selecting the right model and preparing a specification of what is required.
ABB Robotics sells the world’s best robots. But how do you get a sales force of engineers to focus on the customer’s unique requirements and not necessarily
on the latest technical advances? Together with byBrick, a web-based interactive sales guide was developed that takes customer requirements that are typical
for ABB’s various markets and segments as its starting point.
ABB’s product characteristics are linked to each requirement. The system also contains information about competitors. In just minutes, sales representatives
can obtain a unique list of product characteristics that should be highlighted during a customer visit. The sales guide is used for training, particularly in
the expansive markets in the east where sales representatives do not have the benefit of having a development department around the corner.
How do you make sure that the contents of your presentations are always correct, updated and relevant? Atlas Copco Construction Tools chose to enlist byBrick
to help solve this problem. The foundation for our concept is a central, web-based environment in which the marketing department manages the
company’s sales material and links it to a pedagogical structure, which takes into consideration market segments, various applications and specific products.
An intelligent presentation generator was then distributed to Atlas Copco’s sales representatives in which they can easily put together a customized presentation
from the approximately 500 PowerPoint documents that the system currently handles. The program also contains easily accessible information that helps sales
representatives to choose the right material all the way through.