Let’s be honest, traditional B2B marketing is not doing it for us anymore. People build relations, relations convert to sales and create prosperous business. This insight has been our key to success as an agency. The ability to enable people-to-people communication in the business to business segment is the holy grail of industrial marketing.
As the power shifts from the supplier, and product marketing, to customer driven initiatives through social engagement and content marketing, product and technology is no longer king. Knowing your audience and their emotional and rational triggers becomes more important than ever to create an engaging brand that lasts over time.